I enjoyed your ebooks. I wanted to suggest that you add something to your “Who Is Your Customer” concepts, and that is learning style/delivery method. For example, I greatly preferred your ebooks to your audio/video information because I learn and retain information much better when I can read it. I simply do not learn well from lectures, videos, podcasts, etc. Not surprisingly then, I get bored during them and my attention always wanders. I also subjectively feel (rationally or not) than videos and audio seminars, etc. are more time consuming for me.

Other people, of course, feel much differently. So I think it would be beneficial for you (and other people who develop information products) to think about different delivery methods that cover the bases, and to do some research on what types of delivery methods are preferable for the audience. You can then do some marketing around the convenience or suitabilty of the delivery method (i.e., it solves the problem in a convenient way).

Overall, I think you did a great job of summarizing a lot of pertinent information in the two books, and I thank you.

Thanks for all that information. I appreciate all of your kudos and your helpful thoughts.

Terry, For one point you said, “Your explanation about the indifference encountered in stores is very counter productive. I must tell you, I am very sociable, I love conversation & dialogue. I often enter in conversations in grocery store line ups, gas stations, banks etc. I like people.”

I think that your observation about yourself is exactly my point. I think that we need conversation, but the sales process in stores rarely supports our need for that conversation. To get that conversation, we have to start it.

And then you mentioned that on Page 20, points 3 & 5 might be the same thing. I probably did not use language effectively in those points, so I will need to re-write them for clarity.

Point 3: “Make sure the niche has problems which need to be solved” The point I need to make here, is that it is a waste of time to go into a niche where no one wants solutions.

Point 5: “It is a good idea to have knowledge of the niche and its problems” This point is about your skill and experience level as you approach a niche.

And Terry, you made another point, “On Page 20, 3rd last paragraph,you state, “This choice is really arbitrary”. And then say “It really doesn’t matter.” My question is does it matter or is it arbitrary?”

Terry, my use of “arbitrary” was related to this part of the definition: “Determined by chance, whim, or impulse, and not by necessity, reason, or principle.” I was trying to say that there is no right answer here. You could spend months making sure you have made the “right” choice about which niche to enter. But, you would be much better served making a flip-of-the-coin choice of niche in a minute, and then spending those months learning how to work this process I’m proposing. After you have developed the skill of engaging customers in conversation, developing solutions for them, and launching those solutions, you can take this new skill into any niche and succeed there.

Thanks again for all of your wonderful comments.

Rodger

I really enjoyed your introduction to explaining how to read this ebook. Makes a lot of sense. Your explanation about the indifference encountered in stores is very counter productive. I must tell you, I am very sociable, I love conversation & dialogue. I often enter in conversations in grocery store line ups, gas stations, banks etc. I like people. Your paragraph prior to Build Your List is very thought provoking as is the Funnel concept. You peaked my interest about Chapter 9. In the section Choose you Niche, are not Points 3 and 5 the same thing? On Page 20, 3rd last paragraph,you state, “This choice is really arbitrary”. And then say “It really doesn’t matter.” My question is does it matter or is it arbitrary? Chapter 8 Wash, Rinse and Repeat a very creative way of saying repetition, which is so important. Very good summary at the end of the ebook. I felt very comfortable reading it, I love the information. I am going to apply it to my business as best I can. There have been more developments with my ebook and DVD’s, I’ll let you know the good news when everything is in place.

I had not accessed this web page before. Now that I have, I will be posting some very good news shortly.

Your friend, and colleague, Terry Yeatman

I think we have become saturated with the ‘virtual store’ and the ‘bulk email’ marketing approach. I think it does not engage some of our deep human communication and relationship needs.

I am confident that the salespage has traumatized us, and most of us have phobic reactions to them by now.

I want to figure out, discover, develop a more natural sales process.

I spend a lot of time on this topic in my latest ebook, “What’s Wrong With Internet Marketing.”

Let’s start Commenting on this concept.

Rodger

Welcome. I hope you get stuff here which helps you with your project for “Straight Talk for Success.”

About lists: Yeah, I was exaggerating about list sizes. Lists are one of the basis of having a successful online business. Without a list, it is quite difficult to have ongoing revenue.

But, I suspect that those who are joining this conversation have little or no experience with them. And, a list of 1,500 will be much more profitable than no list at all (even if that 1,500 is not very targeted or very hot).

But, the daily deluge of emails we receive hawking all kinds of stuff are what most of us think of as ‘lists.’ And most of the owners of these massive lists have a staff of people who are preparing those marketing emails for daily delivery to us. We who receive those daily emails are ‘meat’ for their grinder. And, in this massive campaigns, a conversion (purchase) rate of 2% is exceptionally high, and less than 1% is ‘normal.’

I want to talk about campaigns where conversion rates are double-digit and those who receive the emails want to buy the product.

I want to talk about sales campaigns which are engaging, and we receivers are an honored and respected part of the process who have received value just by being a part of the process.

I want to talk about a sales campaign where we never have to create and post a “salespage” and the email recipient does not have to see a salespage.

I believe that conversational marketing can take us to that kind of marketing environment.

Rodger

I am so sick of getting emails from people claiming to have THE process; THE answer; FINALLY the way. Since January I have been unsubscribing from so many newsletters that have turned into a sales pitch for an offer of one of these for IM.

One thing that is wrong with it is while everyone is claiming they have THE answer is I’m not sure there is just one way.

Just my two cents.

Looking forward to seeing your ebook.

The only ones who are really making money at it are those who already have massive lists (with tens of thousands of email addresses). And they don’t have virtual stores. So, the ones who are succeeding at IM are not doing what the products they sell …