I Had An Idea
Posted by admin on March 27th, 2008
I have been a member of the Master Mind Power Group for a while and I’m very impressed with the interactions and the broad base of experience and capability which shows up every day in the posts in this group. For those of us who are members, we see the synergistic power of the master-mind working in this group. The caring between the members and the sharing of information and skills is strong and I am delighted to be a part of this little world.
From my perspective, one of the most common requests to the group is for information or resources related to creating, tweaking, or delivering our information products (ebooks, courses, articles, videos, tele-seminars, tele-conferences, etc. . .). Another common request has to do with marketing of our information products. We ask each other to review our websites and our sales pages. And many requests relate directly or indirectly to technology issues.
From this, I know that many of us are concerned about our products/services and our marketing and sales results. We want to do better.
Are any of you interested in finding ways to raise your levels in technology, product development, and marketing and sales?
First, Join the Conversation and I’ll let you know when I have made a new post to this blog. Then, please use the Comments feature of this blog and let’s start a conversation about what you would want.
In your Comments, please tell all of what you would want. And, make sure you identify which of these three areas are important for you to learn (any combination):
1) technology, 2) product development, and 3) marketing and sales
Read other’s Comments and if you have the same concerns, be sure to put that in your Comment. This will be like voting, it is important for us to understand among ourselves which are most important for us.
I’ll collect what you comment on and I’ll post a summary. If you have Joined this conversation, I’ll send you an email telling you when I have posted the results.
Comment now, it only takes a moment.
Rodger Bailey
March 27th, 2008 at 3:29 pm
Hello Rodger, and thanks for the invitation. I am interested in all three of the areas you’ve mentioned. Technology I have been learning a lot about as far as internet marketing is concerned. But I need to gain more understanding of product development and marketing skills before I can tell if what I know technologically is enough or the right tools, if that makes sense.
I have been a dentist for 35 years and yet I know very little about marketing believe it or not.
March 27th, 2008 at 4:38 pm
Steven: Thanks for your note. Yes, it makes a lot of sense because technology now has advanced and many product development tasks and many marketing tasks can be done by technology.
Also, the technology of marketing is changing. We now understand that people do not read sales-letters. They look at the headline and then go to the bottom to see the price. What we have learned about online marketing and sales is in a dramatic shift and we need to stay up on these shifts.
The new marketing techniques have evolved which are much more dramatic in terms of sales volumes. These new techniques rely much more on the relationship between the parties involved than could be achieved with the old-style sales letter.
I started this blog and asked for this conversation because I saw that members of the Master Mind Power Group were asking for help with their sales letters. As I read those letters, I saw that the person who wrote the letter thought that this letter was the only way to convince the prospect to become a customer.
Rodger
March 27th, 2008 at 10:00 pm
Hello,
I too am wondering about all three areas. I am not a techno wizard and would like to learn how to do internet marketing. I am in the process of starting a webpage and would like to have a great relationship with my customers, but first I will need some customers to have a relationship with!
March 27th, 2008 at 10:46 pm
Debbie: Thanks for speaking up. Do you think that having a webpage is somehow related to having customers? That is a common idea like we have seen in the movies, “Build it and they will come.”
Jeff Walker, an Internet Marketing superstar, recently talked about this as “Hope” marketing. Create a website and hope that people come and buy your products.
Newer concepts say that you should not even try to create your products until you have created the relationship with your market. This way, you really know what your market wants. Also, by using this approach, you have already established trust. With this approach, you don’t even seem to need the traditional website to showcase yourself or your products.
Personally, I was having trouble with this because I had a stack of webpages I had created in hopes that the customers would come. I had invested time and energy into creating something. It is still hard to hear that my investment might not pay off.
I’m putting together a free ebook about this idea of building the relationship first, based on what I have recently learned. I expect to be able to post it for you all sometime this weekend. If you have joined here, I’ll email you with download details.
Rodger
March 28th, 2008 at 3:10 am
Hi Rodger,
I am right now in the process of launching a new website where I will be focusing on building high quality free content to build relationships first…this discussion co-incidently is similar to what I am doing.
Keep me updated, and thank you!!!
March 28th, 2008 at 7:22 am
Aery: Thanks for joining in. I’ll keep you posted.
Rodger
March 28th, 2008 at 1:14 pm
Rodger:
Thanks for the invitation. Your comment about how sales letters aren’t read is absolutely right-on — that’s exactly how I read those sent to me! I’d love to know what format of sales letters get read without annoying the [potential] client/customer.
-Les
March 28th, 2008 at 3:01 pm
Rodger:
Thanks for the invitation to join your group. Yes, like everyone else, I want to learn more about technology, products and marketing. Your idea is great and I look foward to participating as I can.
How will you work the process? Do we submit our question and look for answers from the group? I want to give as well as receive so I look foward to sharing ideas with everyone.
Billy
March 28th, 2008 at 9:10 pm
I have an interest in software for auto-responders and product sales over the internet (ebooks, etc) that are electronically formatted.
Also would appreciate discussions on other product development and how to successfully market them.
General marketing skills for speaking engagements also a high interest activity.
Thanks.
March 30th, 2008 at 5:39 pm
Hi Rodger
Like most, I’ve created a website www.dbrlifecoach.com Have products. Give stuff away. Have a newsletter, building a list. It seems it’s all the right stuff, yet, not good enough.
I’m interested in all you are talking about and really understand the relationship building, so how to use the technology better? When is the ebook coming out.
Deb
March 31st, 2008 at 11:38 pm
Hello Rodger,
Your kind invitation speaks for your sharing nature. Your focused topics are essential parts of any successful online business. You may find other areas as well that need to be discussed. After 4 years of learning and failing I have lots of ideas to share. As you know master-mind groups are the big trend in business today so you are on the cutting edge I believe. Good for you. We can all learn from this process.
Curt
April 13th, 2008 at 11:09 pm
Hi Rodger: I just viewed the video on YouTube, EXCELLENT It really offers your ideas in a clear and easily understood format. As you know, my website www.e-zpoolcare.com has a sales page. I am filming a poolstart up DVD next week and will be able to offer a ebook, start-up and shut down, full pkg. for pool care in the very near future. My target demographic, are new homwowners with a pool and no idea of how to look after them. Pool companies traditionally upsell and convince the prospective customer into buying alot of chemicals they do not need. I have simplified the entire process. How should I initiate “the conversational process, worldwide” ????????? appreciate your help. Sincerely, Terry