Conversational Marketing
Posted by admin on April 8th, 2008
I just read an impressive report about Conversational Marketing and I think you all my grasp a little more of what I have been talking about.
Read this report and then leave me a comment about it.
I see that Conversational Marketing is the only solution to the Internet Marketing doldrums. The trend we are all experiencing is that the harder we work at our Internet Marketing strategies, the less satisfied we feel about the process and the results.
The reason we have salespages (which no one reads) is because we have not been able to communicate effectively with out customers and we hope to perform the whole sales process in one web page.
The reason we have been trying to ‘drive’ traffic to our site and our salespage is because we have not nurtured a relationship with our prospects.
Conversational Marketing permits us to build trust and authority as part of the relationship. It permits us to spread the sales process across this growing relationship.
Read and Comment. Let’s talk about what can really work in selling your information products.
Rodger
PS: Still working on the video slideshow about “What’s Wrong With Internet Marketing?” It should be posted in a day or so.
PPS: Comment now while you are still here. I’m listening.
PPPS: If this topic interests you, please Join The Conversation.
April 10th, 2008 at 7:58 pm
Well, conversational marketing is a big part of my business. I put out a monthly newsletter and I write like I talk so it is very conversational in tone. If you are interested in seeing one, you can go to my site at www.newhypnotherapy.com and there are always a few of the recent ones posted there.
I have found this to be rather effective. Everytime my newsletter comes out there is a surge to my website and usually a few orders and some old clients will frequently write back to me directly. I also get a lot of feedback that the articles and health tips are helpful, interesting and enjoyable to them.
I would imagine, though, that conversational market might not be that easy for everyone. About half the population are very chatty and vocal. The other half simply are not and I imagine their writing would be much more technical and dry.
I know I have helped out many friends and fellow-practitioners with descriptions. They give me the facts and I put it into an announcement or biography or services description for them. But as you can see I am extremely chatty and vocal.
Overall, though, I definitely think it is an effective an viable marketing technique.