Hi, I’m Rodger Bailey.

I’m going to tell you a little about myself and what I do.

I have been selling information and advice to corporations, organizations, and individuals since 1980.

That is when I created a technology based on some concepts within the world of neurolinguistic programming (NLP). The material I worked with is based on the concepts of Noam Chomsky (Transformational Grammar, MIT, 1957). When I was first exposed to this in 1978, Leslie Cameron-Bandler was teaching ten patterns which she called meta-programs as part of a curriculum of NLP. At that time, I was studying NLP with Bandler & Grinder, Leslie, Judith DeLozier and others. At the time I learned about these structures, I had been a computer systems analyst in IBM for almost 10 years. I immediately recognized that these structures represented the architecture of the human bio-computer.

The first pattern I learned from Leslie was one that Eben was talking about which he called Toward and Away From. Leslie described this set of patterns but was not able to teach a concrete, specific method for determining whether a person was Toward or Away From. She told us that now that we know about the pattern, we will be able to notice it in conversation. Well, of course it is not that easy.

So, I set about developing a set of questions which would force the person responding to provide clear evidence for 13 specific meta-program patterns. The result of my work has been an instrument which I call the LAB Profile (The Language And Behavior Profile).

This started as an 8-minute interview which would provide predictive information about the behavior traits, the thinking patterns, and the motivation triggers of the responder on 13 scales. With this interview, I gathered data from thousands of people, working in all kinds of tasks, all around the world. For this reason, my understanding of these patterns has a broader base than most NLP Trainers and most authors who write about these patterns.

Over the decades, the LAB Profile has evolved into a 20-minute online survey which provides predictive information about a person’s range of behavior, thinking, and motivation on 40 scales. I do some organizational consulting, some seminars, and some individual coaching based on this instrument. But, mostly I have been using it as a market research tool to help organizations understand how to tweak their product development, packaging, and marketing strategies to match perfectly with their market.

• Now, before I get too far on this track, I want to tell you about something. In 2001, I started working with children with developmental problems (Developmental problems is an umbrella term used to refer to ADHD/ADD, Learning Disability, hyperactivity, dyslexia, auditory processing disorders, dyspraxia, dysgraphia, autism, PDD-NOS, Asperger’s, and many other devastating diagnoses). Let me explain how I got started with this.
• These universal frameworks, these LAB Profile patterns, are patterns we develop into as we grow up. Children with developmental problems do not grow up appropriately. So, much of the reason we recognize that a child has a developmental problem, is that these patterns do not show up in the right way. So, I was drawn to this work with these children.
• In this work, my wife and I have developed some approaches which gets the developmental process back on track, and the rewards we receive from watching these children get back on track (and lose their symptoms) is truly heart-warming.
• If you want to explore some of what we do, check out our Developmental Consulting and our Developmental Discovery Free Membership Site.

I’m developing information products/services for working with children with developmental problems, but I’m still in the research phase with those products. It will be many months before I can start publishing and marketing those new products/services.

So, I have started developing mini-courses of my material. I have 16  universal thinking and behavior patterns or universal frameworks which can be very useful in product development as well as product marketing. Over the course of the next year or so, I will publish these in mini-courses, bundling 4 of these in each mini-course.

In these mini-courses, I will be providing in-depth information about these patterns and how these patterns show up all around us. I will be telling about dozens of cases of my consulting work where there were problems in organizations, in products/services, and in marketing and sales.

These problems in these cases were directly related to a misunderstanding about one or more of these patterns. I will show how tweaking the language or the structure of a marketing approach immediately produced massive improvements in sales. I will show how adjusting an aspect of a product design, created many more happy customers. I will show how modifying an organizational structure or policy resulted in dramatically improved morale and productivity (and dramatically reduced errors in the workplace).

I can show these things because I have lived and worked with these universal patterns of thinking, language and behavior for almost 30 years.
All the best,
Rodger Bailey